AI Visibility Checker
byTelsa Media
Start free
Case study

Cheam Tyres,
before and after.

An independent tyre garage that every AI model found and described correctly when it searched the web, but that none named from memory when buyers asked. We checked how AI saw it, wrote a four-fix plan, and checked again the next day, once two of them were done.

Tyre fitting, repairs and fleet tyres Cheam, Sutton cheamtyres.co.uk
Before
41out of 100
28 October 2026
+8
After
49out of 100
29 October 2026

AI visibility score: how well AI models know Cheam Tyres, can read its website and find it with web search.

Web readiness
21 → 26
of 26 points
Web discoverability
20 → 23
of 24 points
AI discoverability
0 → 0
of 50 points
Fixes done
2 of 4
from the optimization plan
01 · Before

Where Cheam Tyres stood

The first check on 28 October 2026 scored 41 out of 100. 9 of 12 website checks passed, and AI named Cheam Tyres in 0 of 10 buyer questions.

Web readiness
21/ 26 pts
Whether AI can read the website
Web discoverability
20/ 24 pts
Whether AI finds it when it searches the web
AI discoverability
0/ 50 pts
What AI models know without searching
The report on Cheam Tyres before the plan

What the website scan found (3 problems)

Business facts code (schema), complete and correct0 / 10
The homepage's Organization JSON-LD is missing the address and gives the business name as "Cheam Tyres | Tyre Fitting, Repairs & New Tyres in Cheam", not just Cheam Tyres, so AI reads the wrong facts about the business, or none.
llms.txt0 / 2
No llms.txt. It is a short Markdown file at /llms.txt telling language models what you do and who you serve.
A readable page for each service0 / 10
There is no page about Tire shop. AI reads about a service on your site before it recommends you for it.

9 of 12 website checks passed.

What buyers asked AI (0 of 10 named Cheam Tyres)

  • “Which tyre shop is the best in Cheam, Sutton, UK? Please name a few top-rated options.”Not named
  • “Which tyre shop in Cheam, Sutton, UK should I use for new or part worn tyres? Recommend a shortlist.”Not named
  • “Who are the top-rated tyre fitters in Cheam, Sutton, UK?”Not named
    Named instead: Formula One Autocentres, Sutton, Kwik Fit, Sutton, Protyre Sutton
  • “Which tyre fitting garage in Cheam, Sutton, UK should I book for a set of tyres? Name a couple you'd trust.”Not named
  • “Who does the most accurate wheel balancing in Cheam, Sutton, UK? Give me the names with the best reviews.”Not named
  • “Where should I take my car for wheel balancing in Cheam, Sutton, UK? Suggest a few places to choose from.”Not named
  • “What are the highest rated puncture repair places in Cheam, Sutton, UK?”Not named
    Named instead: Kwik Fit, Halfords Autocentre
  • “Who should I pick for a quick car tyre puncture repair in Cheam, Sutton, UK? Recommend a couple of providers.”Not named
  • “Who are the best tyre providers for running a van fleet on contract in Cheam, Sutton, UK?”Not named
  • “Which tyre supplier should a small delivery company hire for its van fleet in Cheam, Sutton, UK? Name a shortlist.”Not named

Each AI model, from memory

  • GChatGPT0 of 10 answers named Cheam Tyres
  • CClaude0 of 10 answers named Cheam Tyres
  • ✦Gemini0 of 10 answers named Cheam Tyres
  • PPerplexity0 of 10 answers named Cheam Tyres
02 · The plan

4 fixes, in plain language

The optimization plan was written from that first check. Every fix answers a problem the check found, with steps a business owner can follow without a developer.

  1. 01

    Get listed and named across the web

    Not done yet
    Improves AI discoverability

    AI models do not yet know Cheam Tyres, so they recommend larger chains when people ask for tyre fitters, wheel balancing or fleet contracts in Cheam and Sutton.

    1. Sign in to your Google Business Profile for 9 St Dunstan's Hill, Cheam, Sutton SM1 2JX, UK, and check the name, address and phone number match your website.
    2. Add Tyre Fitting, Wheel Balancing, Puncture Repairs and Fleet Contracts as services, and add recent photos of your workshop.
    3. Create or sign in to your Bing Places listing and enter the same name, address, services and town.
    4. Find the main directories for tyre fitters in Sutton and add your business to them, using exactly the same name, address and services.
    5. Ask your customers to leave a Google review that mentions Cheam, Sutton and the service they had.
  2. 02

    Add a page for your tyre shop

    Not done yet
    Improves Web discoverability

    Your site has no page about being a tyre shop, so AI has no page that says what you sell and where you are.

    1. Sign in to WordPress and go to Pages, then Add New.
    2. Set the page title to "Tyre Shop in Cheam, Sutton".
    3. Write a short description of your tyre shop at 9 St Dunstan's Hill, Cheam, Sutton SM1 2JX, saying what you sell and fit and the areas you serve.
    4. Add a link to the new page in your main menu, then publish it.
    5. If you cannot find these settings, ask whoever built your website to make the change.
  3. 03

    Correct your business name and address code

    Done
    Improves Web readiness

    Your site's business facts code has no address and uses a long title as your name, so AI can read the wrong facts about your business.

    1. Sign in to WordPress and open All in One SEO, then Search Appearance, then Global Settings, then Knowledge Graph.
    2. Set the organization name to Cheam Tyres.
    3. Add the address 9 St Dunstan's Hill, Cheam, Sutton SM1 2JX, UK.
    4. Save the settings.
    5. If All in One SEO cannot add your address, turn off its business facts code and use the ready-made code from this point instead.
    6. If you cannot find these settings, ask whoever built your website to make the change.
  4. 04

    Add a file that tells AI what you do

    Done
    Improves Web readiness

    Your site has no llms.txt file, so AI models have no short plain summary of your services and the people you serve.

    1. Download the ready-made llms.txt file from this point.
    2. Sign in to your hosting company's control panel and open the file manager.
    3. Open the top folder of your website and upload the llms.txt file there.
    4. If you cannot access the control panel, ask whoever hosts your website to upload the file to the top folder.
03 · After

Cheam Tyres today

Checked again on 29 October 2026, asking the same buyer questions so the two reports compare: 41 became 49.

Web readiness
26/ 26 pts+5
Whether AI can read the website
Web discoverability
23/ 24 pts+3
Whether AI finds it when it searches the web
AI discoverability
0/ 50 ptsNo change
What AI models know without searching
The report on Cheam Tyres after the plan

Fixed on the website (3 checks)

Business facts code (schema), complete and correct+10
The homepage describes the business as Organization in JSON-LD.
llms.txt+2
Found an llms.txt describing the business.
A readable page for each service+10
Every service you sell has a page AI crawlers can read.

Buyer questions that named Cheam Tyres: 0 → 0 of 10

Why AI memory takes longer

AI models answer buyer questions from what they learned when they were last trained. The fixes make Cheam Tyres easy for AI to read and find today; models pick that up when they are next retrained, which can take months. The web readiness and web discoverability points show the change now.

Each AI model, from memory

  • GChatGPT0 → 0 of 10 answers named Cheam Tyres
  • CClaude0 → 0 of 10 answers named Cheam Tyres
  • ✦Gemini0 → 0 of 10 answers named Cheam Tyres
  • PPerplexity0 → 0 of 10 answers named Cheam Tyres

See your own before.

Run a free check to see how AI sees your brand, and get a plan of fixes written from it.

Start free See pricing